Facebook Customization
You've probably heard that you need to have a Facebook Fan Page as part of your marketing strategy. End users not only believe a company should have a presence but that they should also interact with its consumers via social media. We all know Facebook can bean incredible marketing resource and creating a FaceBook fan page could potentially increase awareness and convert new customers to your products.
Well the good news is that while it is true that FaceBook is an incredible resource, there are hundreds of companies, maybe even your competitors, creating FaceBook fan pages in the same hopes of tapping into this resource. What do you have to distinguish yourself from your competitors? You try to stand apart from the crowd. Just like a professionally designed and developed website makes you stand out from your competition; the same rule applies on Facebook as there are more than 400 million active users.
With that to say, there are a few things that can be done to your fan page to make it stand out. One of these includes a custom Facebook application, which can then be turned into a tab and made the default landing page for your new Facebook fans. Awesome!
Enabling richer, standard-based web applications:
• FaceBook Fan page makes all of your page content Search Engine Optimization (SEO) friendly, more dynamic and vital
• Facebook gives you access to millions of potential new customers
• Get input on how your company is perceived by your customers
• Understanding the customer decision making process
• Communicate with folks who use your products and services and get valuable feedback
• Formulate and execute new product campaigns online
• Create Instant alerts and notify everyone of special offers, events, and discounts
• Custom tabs & pages made just for your business
• Drive new traffic to your website through your fan page
• Features Traffic/ Visitor Stats ("Insights")
• Communicate with folks who use your products and services and get valuable feedback
• Create a long-lasting relationship with clients while creating an interactive community with them
• Use one or many administrators to help you update and interact with your customers
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